Tactical law firm scaling advice with Seth Price

In this episode, I sit down with Seth Price, managing partner at Price Benowitz and founder of Blue Shark Digital, an agency helping B2C law firms scale through SEO and digital marketing. Seth has not only scaled his own firm from a two-person operation to over 45 attorneys but also aids other firms in achieving similar successes.

His experience and expertise in scaling have given him the tools and insights needed to help other firms achieve similar results through Blue Shark Digital.

This is an incredibly important conversation for anyone who is serious about growing their law firm and treating their law firm like a business instead of a practice or job.

Here is the full conversation with Seth and below are some key take aways I got from the conversation.

Managing Two Businesses

Many wonder how someone manages two distinct entities— a growing law firm and a digital marketing agency. Seth describes the transition as natural. They expanded their internal marketing team and realized they could offer these services to other firms as well.

"When you’ve done it for yourself and succeeded, the next natural step is to help others," Seth says. This entrepreneurial spirit led to the creation of Blue Shark Digital.

1) The Importance of Non-Lawyer Talent

One major factor Seth points out for firms aiming to scale from $2 million to $10 million and beyond is the importance of building a team of non-lawyer talent.

"It took me a long time to bring on non-lawyer talents and resources, but it’s essential for scaling your operations," he emphasizes. By investing in business operators, administrators, and marketing professionals, law firms can operate more efficiently and focus on growth.

2) Marketing Challenges and Opportunities

Digital marketing remains crucial, but Seth notes the increasing competition and costs associated with Google Ads in many markets. Here are some key areas he advises to focus on:

SEO First Approach

Blue Shark Digital emphasizes an SEO-first approach due to the rising costs and diminishing returns of PPC in many markets.

Strengthening Online Reviews

"Many firms overlook the importance of reviews," Seth warns. Ensuring strong social proof through client testimonials can significantly impact a firm's reputation and client acquisition.

Importance of Intake Processes

Ensuring your intake process is flawless can be as effective as spending additional marketing dollars. "Many law firms can make more money by closing the holes in their intake buckets without spending another dime on marketing," Seth emphasizes.

3) Looking Ahead: Embracing Technological Changes

Seth also touches on the future landscape of legal marketing, acknowledging the potential impact of AI on searches and client interactions. With ever-evolving platforms and technologies, staying ahead means embracing these advancements and continuously refining your strategies.

This is a really impactful episode that I highly recommend for anyone who is serious about growing their law firm.

And if you want to trade notes on ideas, strategies, and tactics for growth, book a chat with me here.